Ziplytica is B2B SaaS for real estate brokerages: Own the Zip territories, pre-market building-permit leads, Firston Sight seller-motivation Adds, and an integrated acquisition CRM (ZTM) with Instant Trace and direct-mail credits.
Firston Sight is Ziplytica’s name for on-demand distress / seller-motivation leads on ZIPs you own—pre-foreclosure, tired landlords, tax delinquent, vacant, probate / inherited, REO / bank-owned, auction, and judgment / lien—added into Leads with contacts. It is an overlay on seats you control, not a national distress warehouse.
Duel Signal flags when a building permit and a Firston Sight distress signal land on the same property—priority for the desk, not a separate product SKU.
Distress data without the warehouse pitch
Most competitors either ignore seller motivation or sell a distress warehouse (foreclosures, tax, probate stacks as inventory). Firston Sight is different: an on-demand overlay of distress / seller-motivation leads on the ZIPs you own.
What Firston Sight covers
Categories operators already know—under one Ziplytica name:
- Pre-foreclosure
- Tired landlord
- Tax delinquent
- Vacant
- Probate / inherited
- REO / bank-owned
- Auction
- Judgment / lien
What Firston Sight does
- Shows category mix for a ZIP (filings pressure vs coverage inventory)
- Lets managers Add N to Leads with owner contacts
- Shared/Premier: 2 Ziplytica credits per property
- Exclusive: Free under monthly Tracerfy COGS cap, then Manual Unlock at 2 credits
- Private lists: Instant Trace at 1 credit per hit behind the territory firewall
What Duel Signal means
Duel Signal (DS) marks a property where building permit activity and a Firston Sight distress signal land on the same address. It is the wedge PropStream list exports and CoStar research tabs rarely productize as a single team queue.
What we will not claim
We will not claim deeper national distress coverage than PropStream or CoStar unless validated. We claim execution: Own the Zip → see permits + FoS distress → Add → mail.
See it
Arcade and product screens use Harbor Point demo ZIP 99901 (fictional contacts). Live markets use your subscribed seats.
Frequently asked questions
Where does the distress data come from?
Licensed national property-data and skip-trace providers, matched to the ZIPs your brokerage owns. Properties held by limited liability companies can be unmasked to reach the principal on title. We do not name vendors, and we do not sell bulk exports.
Why is a Duel Signal worth prioritizing?
Because two independent motivations landed on one address. An owner in a distress situation who is also pulling permits is preparing the property for something — a sale, a refinance, a re-tenanting. That is the call to make first, which is why the queue pins it to the top.
How many Firston Sight Adds do I get?
Adds cost 2 credits each on Shared (80 credits/month) and Premier (180). On Exclusive they are free up to roughly 2,500 properties per ZIP per month.
Vendor note: competitor features and pricing can change; verify critical details with each vendor before relying on them. Comparisons reflect publicly visible product positioning, not validated coverage benchmarks.
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