Product Overview
Firston Sight

On-demand distress / seller-motivation leads in ZIPs you own — contacts included, not a national warehouse.

Firston Sight is Ziplytica’s on-demand distress overlay: pick categories in an owned ZIP, Add properties via Tracerfy with contacts, and work them next to building permits. Duel Signal elevates parcels that carry both a permit and a distress signal. Private-list Instant Trace (FastAppend) fills missing phones on CSVs in ZIPs you own.

Signal Stack

Data inputs used to prioritize records and improve rep focus.

  • Pre-foreclosure, foreclosure auction, and REO / bank-owned filings
  • Tax-delinquent, tax lien, and judgment / lien inventory
  • Vacant, absentee / tired landlord, and probate / inherited properties
  • Owner contacts hydrated at Add (no second skip-trace charge)
  • Duel Signal when a building permit hits the same parcel
  • Private-list Instant Trace for CSVs missing contacts

Operational Workflow

The sequence teams use to turn signal awareness into closed opportunities.

  1. 01.Open Firston Sight from Command Center or Territories
  2. 02.Choose seller situations and Add counts for an owned ZIP
  3. 03.Properties land unclaimed on Leads with contacts
  4. 04.Agents claim → outreach / mail from the same credit ledger
  5. 05.Work Duel Signal rows first when permit ∩ distress match

Expected outcomes for this segment

Motivated-seller inventory without a nationwide list dump

Contacts included when you Add — faster first call

Permit ∩ distress priority via Duel Signal

Economics tied to ZIP seats and monthly credits