Ziplytica is B2B SaaS for real estate brokerages: Own the Zip territories, pre-market building-permit leads, Firston Sight seller-motivation Adds, and an integrated acquisition CRM (ZTM) with Instant Trace and direct-mail credits. PropertyShark is strong at parcel lookup; Ziplytica is the PropertyShark alternative when your desk needs execution, not another research pane.
Firston Sight is Ziplytica’s name for on-demand distress / seller-motivation leads on ZIPs you own—pre-foreclosure, tired landlords, tax delinquent, vacant, probate / inherited, REO / bank-owned, auction, and judgment / lien—added into Leads with contacts. It is an overlay on seats you control, not a national distress warehouse.
Lookup answers “what is this property?” Execution answers “who works this ZIP?”

PropertyShark helps teams research parcels. A PropertyShark alternative for brokerage ops should also answer:
- Who owns this ZIP seat?
- What permits filed this week?
- Can we Add a Firston Sight distress property (tired landlord, pre-foreclosure, etc.) with contacts?
- Can we Instant Trace our own list without leaving the CRM?
- Can we send a postcard before the competitor does?
Ziplytica’s job
Ziplytica is territory-governed permit + Firston Sight (distress) operations—not a replacement for every research lookup. Use PropertyShark (or CoStar) when you need deep parcel research; use Ziplytica when your team needs a shared execution lane.
Feature snapshot
- Own the Zip seats (Shared / Premier / Exclusive)
- Live permit routing into Leads
- Firston Sight distress / seller-motivation + private list Instant Trace
- Skip-trace / LLC pierce / Lob mail on Ziplytica credits
- Browser + PWA ZTM for field agents
Frequently asked questions
When would I keep PropertyShark?
When your desk needs deep parcel research — title history, detailed ownership records, research-grade lookups. Ziplytica does not try to out-research it; it answers the operating questions research tools skip: who owns this ZIP, what filed this week, and which owner do we contact first.
What is a Firston Sight Add?
Picking a distressed property in a ZIP you own — pre-foreclosure, tired landlord, tax delinquent, vacant, probate, and more — and dropping it into your team's lead queue with the owner's contact details attached. Adds cost 2 credits on Shared/Premier and are free on Exclusive up to roughly 2,500 properties per ZIP per month.
Where do I start?
Check whether your ZIPs are open on the Territories map. The free preview covers up to 3 ZIPs; plans start at $199 per month.
Next step
Ziplytica vs PropertyShark · Product overview
Vendor note: competitor features and pricing can change; verify critical details with each vendor before relying on them. Comparisons reflect publicly visible product positioning, not validated coverage benchmarks.
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