Competitive Comparison

ProspectNow builds prospecting lists. Ziplytica helps you reach the lead first.

ProspectNow focuses on list-oriented prospecting and motivated-seller filters. Ziplytica is the speed platform: daily permit queues, Firston Sight distress Adds with contacts in ZIPs you own, and field-ready ZTM execution for daily action.

Ziplytica combines commercial and residential building permit workflow, integrated skip tracing from the same credit ledger, postcard and handwritten letter outreach from the same credit ledger, and a field-ready PWA ZTM for rep execution and manager oversight.

This comparison reflects publicly visible product positioning and workflow fit. Features and pricing can change. Verify critical buying criteria directly with each vendor.

Feature comparison

Commercial building permit queue by ZIP

Ziplytica

Yes

ProspectNow

No

Residential building permit queue by ZIP

Ziplytica

Yes

ProspectNow

No

Daily municipal permit refresh on owned ZIPs

Ziplytica

Yes

ProspectNow

No

Own the Zip territory seats (Shared / Premier / Exclusive)

Ziplytica

Yes

ProspectNow

No

Firston Sight — on-demand distress Adds with contacts (not list export)

Ziplytica

Yes

ProspectNow

No

Duel Signal (permit ∩ distress on same property)

Ziplytica

Yes

ProspectNow

No

Private list Instant Trace (fill missing contacts, owned ZIPs only)

Ziplytica

Yes

ProspectNow

No

Field-ready ZTM pipeline (mobile + desktop)

Ziplytica

Yes

ProspectNow

No

One Ziplytica credit ledger (FoS, Instant Trace, mail)

Ziplytica

Yes

ProspectNow

No

Postcard outreach from ZTM (4 credits each)

Ziplytica

Yes

ProspectNow

No

Handwritten-style letter outreach from ZTM (5 credits each)

Ziplytica

Yes

ProspectNow

No

Manager dashboard for claims, statuses, and team usage

Ziplytica

Yes

ProspectNow

No

In-platform execution — no CSV export required to work leads

Ziplytica

Yes

ProspectNow

No

Bulk distress / motivated-seller list export

Ziplytica

No

ProspectNow

Yes

ZIP lane ownership and scarcity pricing

Ziplytica

Yes

ProspectNow

No

List-first prospecting orientation

Ziplytica

No

ProspectNow

Yes

Month-to-month subscription

Ziplytica

Yes

ProspectNow

Yes

Where Ziplytica wins for operators

Permits refresh daily from municipal feeds—your queue updates while list vendors cycle bulk data.

Firston Sight pulls current distress filings (pre-foreclosure, tax delinquent, vacant, probate, liens) into Leads with contacts—Add, claim, and call without exporting.

Duel Signal flags permit + distress on the same property so your team works the highest-intent lead first.

Deploy one field workflow your agents can actually use live during outreach.

Use territory rules to reduce duplicate touches across teams.

Tie permit ranking, FoS Adds, contact unlock, and ZTM updates into one loop.

Positioning note: Ziplytica is one of the few platforms designed around a field-usable ZTM pipeline workflow layered directly on top of territory operations and building permit queues.

Frequently asked questions

Does Ziplytica include distress leads like ProspectNow?

Yes—through Firston Sight. Pull current distress filings for ZIPs you own with owner contacts and Add them to your team queue. ProspectNow is list-first prospecting; Ziplytica is daily permit refresh plus on-demand distress execution with territory seat scarcity.

Your ZIP can be claimed while you compare tools.

Exclusive seats are first-claim, first-lock. Once a seat is full, that lane stays closed until capacity opens.