Brokerage FAQ
Frequently asked questions
Practical answers for brokerage teams evaluating territory, pricing, and operating workflow.
Ziplytica is not nationwide yet. Availability and signal depth vary by supported ZIP and current data coverage.
Founding Pilot
Test your target ZIPs before you commit
Free preview in up to three ZIPs, then 25% off your first 3 months when you join the Founding Pilot cohort after completing the test workflow. Use code FOUNDINGPILOT at territory checkout when seats remain, or email founders@ziplytica.com with feedback after your first week.
Read the Founding Pilot brief →Brokerage-first principles
ZIP
Territory-level operating model
Seats
Transparent inventory and capacity
Ops
Workflow visibility for teams
Signals
Data-assisted prioritization
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After signup, your team can review territory availability and start working visible lead flow in currently supported ZIP markets. Actual lead volume depends on market activity, and teams that operate with fast first-to-call execution usually see stronger workflow outcomes.
Competitive advantage
We prioritize operational onboarding: territory selection, workflow setup, and team adoption.
Shared supports up to 6 brokerages, Premier up to 3, and Exclusive up to 1. Seat configuration controls in-tier competition in that ZIP and can influence how teams plan coverage.
Pricing is tied to tier and current inventory conditions. Entry prices are visible in the product and may change as seats are claimed or released.
Competitive advantage
You can evaluate pricing in context with seat availability instead of fixed one-size packages.
Leads are building permit filings in ZIPs your firm holds or is evaluating, plus Firston Sight distress leads in those same ZIPs. They help you prioritize who to call first. They do not guarantee a sale or listing.
Yes. Every workspace includes a built-in assistant, opened from the launcher in the corner of the app. It has a role-based getting-started checklist, guided product tours you can replay anytime, and an AI chat that answers product questions and can draft outreach copy for claimed leads. The Help Center also has a Firston Sight Walkthrough with screenshots and a PDF you can download.
Firston Sight is Ziplytica’s on-demand distressed-property lead engine. From your Command Center or the Territories page, pick a ZIP you own, choose the seller situations you want — pre-foreclosure and foreclosure filings, REO / bank-owned, auction properties, tax-delinquent owners, tax and judgment liens, vacant homes, tired and absentee landlords, probate and inherited properties — and Add them with owner contact details straight to your team’s lead queue.
Competitive advantage
You pull the seller situations you want in ZIPs you own, instead of buying a county-wide distress export you never finish.
Yes. Firston Sight surfaces pre-foreclosure, foreclosure auction, and REO / bank-owned filings from roughly the last 30 days in ZIPs your brokerage owns — alongside standing distress inventory like tax-delinquent, lien, vacant, absentee-landlord, and probate properties. Coverage is nationwide across the United States by ZIP, city, and neighborhood. Search Territories for live availability; if you do not see yours, request setup and we will turn Firston Sight on.
Yes. Firston Sight distress leads can be set up for any ZIP code, city, or neighborhood in the United States. Permit hubs on Markets are metro-scoped; distress coverage is not limited to those published city pages. If you do not see your geography, request coverage and we will turn it on.
Yes. Every Firston Sight add lands with the owner’s available contact details attached, sourced through licensed national property-data providers. When a property is held by an LLC, you can look up the person behind it. Contacts stay in your brokerage’s Directory with compliance flags, so agents know what they can dial before outreach.
A Duel Signal is a property flagged with both building-permit activity and a Firston Sight distress signal — for example, a pre-foreclosure filing on a property that just pulled a renovation permit. It is the highest-priority lead type and shows a Duel badge in your Leads queue so your team works it first.
Firston Sight uses your tier’s monthly credits — the same balance as owner lookups and direct mail. Adding a property costs 2 credits on Shared and Premier. On Exclusive, Adds are complimentary up to a monthly cap per ZIP, then 2 credits each.
Yes — especially lists that are missing owner contacts or have stale phones. Upload CSV/Excel in Import list (Command Center) and Instant Trace only against ZIPs you own: 1 credit per matched hit, misses and repeat lookups free. Out-of-territory addresses are blocked and never billed. Preview which ZIPs your list clusters into for free (no account) with Ziplytica List Inspector at /tools/list-inspector. If a list tool already sold you fresh contacts, you usually do not need to re-trace those rows.
PropStream and CoStar sell broad list search with contacts attached. Ziplytica Instant Trace is territory-scoped execution: fill missing or stale contacts on lists you already have, only in ZIPs your brokerage owns, then work them next to permits and Firston Sight in one credit ledger. We do not position Instant Trace as a national distress-contact warehouse.
Open Settings → Notifications. Turn on Email for a once-a-day summary when new claimable leads land in your territories. Turn on Phone & browser alerts if you want short notices on your computer or phone (add Ziplytica to your home screen for the best experience). Text alerts are not included yet.
No. New-lead email is capped at one summary per day when there is something to claim. Phone and browser alerts stay short and only fire when you have opted in.
Ziplytica is not nationwide yet. If your target ZIP is not currently active, you can submit a market request from the Territories page. Requested markets can be prioritized as coverage expands and sourcing criteria are met.
No. Ziplytica is currently limited to supported ZIPs and markets. Coverage and feature availability depend on current data availability in each market.
Competitive advantage
We focus on speed-to-lead and first-to-call execution in covered markets rather than making blanket nationwide claims.
Ziplytica is rolling out metro by metro. Current launch scope: Boston, Massachusetts (live now); New York City, New York (live now); Washington DC, District of Columbia (live now); Chicago, Illinois (live now); Columbus, Ohio (live now); Los Angeles, California (free preview); Austin, Texas (live now); San Antonio, Texas (live now); Dallas–Fort Worth (North Suburbs), Texas (live now); Phoenix, Arizona (live now); Nashville, Tennessee (live now); Chattanooga, Tennessee (live now); Raleigh, North Carolina (live now); Seattle, Washington (live now). Outside these metros, you can still submit a market request from the Territories page as we expand.
The Founding Pilot is a limited cohort for brokerages stress-testing Ziplytica in live markets. Qualifying teams receive 25% off the first 3 months on any Shared, Premier, or Exclusive territory seat after completing the test workflow. Start with a free preview in up to three target ZIPs — browse real permit activity, walk sample owner lookups, and run one complimentary live owner lookup before checkout. Full program details are in our Founding Pilot brief.
Competitive advantage
Preview first, then unlock cohort pricing — no territory checkout required to evaluate your target ZIPs.
Enter code FOUNDINGPILOT on territory checkout before you continue to Stripe — it applies 25% off your first 3 months automatically. The checkout page shows how many founding seats remain. Optional: email founders@ziplytica.com with feedback after your first week. This is separate from the 20% annual billing discount.
The product is brokerage-focused, including team workflow visibility, territory planning, and operational lead handling across seats and ZIPs.
Competitive advantage
The workflow is designed for multi-user brokerage execution, not just single-user list exports.
Data completeness can vary by market and source freshness. Ziplytica surfaces available enrichment and updates as records are refreshed.
No blanket certification or compliance claims should be assumed. Ziplytica is workflow and data software built around available sources, and teams should review their own compliance requirements before use.
Plans are offered with monthly billing and cancellation controls as described in your account terms and pricing page.
Compare based on your brokerage operating model: territory control, workflow fit, data depth, supported-market availability, team execution needs, and pricing transparency. Ziplytica is a speed platform oriented to territory and brokerage workflow—daily permit refresh, Firston Sight distress on demand with contacts, and first-to-call execution in owned ZIPs—rather than consumer home search or bulk list export.
No. Conversion and ROI depend on market conditions, speed to lead, team execution, and sales process quality. The platform provides decision support and workflow infrastructure.
Ziplytica is designed to help teams detect, rank, claim, enrich, and outreach faster in covered markets. It supports speed-to-lead and first-to-call execution, but outcomes still depend on the team using it.
No. Ziplytica (ziplytica.com) is software for real estate brokerages: building-permit leads and Firston Sight distress leads by ZIP territory. It is not Ziplytics web analytics, Ziply AI visibility software, ZipRealty, or Lytica spend analytics.
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Review live territories, compare seat options, and choose ZIP coverage that matches your operating strategy.
Month-to-month billing · Transparent tiering · Brokerage-focused workflow
Ziplytica permit hubs are metro-scoped. Firston Sight distress leads can be set up nationwide across the United States by ZIP, city, and neighborhood — request coverage if you do not see yours. Coverage depth, contact enrichment, and feature availability still vary by source and market conditions. Platform outputs are intended to support prioritization and team workflow, not to guarantee outreach results, conversion outcomes, compliance status, or return on investment. Teams should evaluate market fit, data-use requirements, and outreach practices within their own operating and legal review process before deployment.