Platform Overview

Ziplytica is not just lead data. It is your territory CRM operating system.

We ingest live permit filings, score every record, route leads by ZIP entitlement, and give your brokerage a real workflow to claim, update, skip-trace, and close opportunities.

Lead Intelligence Layer

The live data we use for lead generation

Code violations and complaint history
Permit gap and stale renovation windows
Tax delinquency depth and persistence
Foreclosure and lis pendens pressure
EPA environmental risk overlays
Mortgage/deed signal matching (partial automation)

Composite scoring model: Feasibility 40% + Opportunity 35% + Contactability 25%. Tier output: Critical, High, Medium, Low.

CRM Workflow

Functional CRM behavior built into the product

01

Claim lead ownership

Your team claims leads by ZIP entitlement, preventing duplicate internal outreach and preserving clear accountability.

02

Update status in real time

Field reps update lead stage immediately from queue views so managers can see movement without waiting for end-of-day reports.

03

Capture notes and evidence

Call notes, disposition updates, and enrichment outcomes stay attached to each record as the system of record.

04

Track team performance

Dashboards show assignment volume, conversion velocity, and territory economics across brokerages and seats.

PWA Field Workflow

PWA-ready: installable, mobile-first operating experience

Ziplytica includes a web manifest and service worker foundation for installable field usage. Teams can operate from phone or desktop, keep lead motion visible, and run a single workflow for claim, status, notes, and performance.

Install

Open in browser and install to home screen for app-like access.

Operate

Claim and update leads while in the field without switching tools.

Sync

Service worker caching supports resilient usage during unstable connectivity.

Read: How to run Ziplytica as a PWA + CRM playbook

Automated Blog Engine

Content automation tied to real market movement

Ziplytica generates publish-ready content ideas from demand shifts, inventory pressure, pricing volatility, and territory scarcity patterns your team already tracks inside the platform.

Active trigger families:

  • Price movement above threshold (e.g., above 5%)
  • Inventory shock and days-on-market anomalies
  • Lead quality and conversion-rate shifts
  • Competitor pricing or positioning changes
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Out-of-the-Box Distribution

Brokerage Growth Distribution Loops

  • Programmatic city and ZIP pages targeting intent queries like "off market leads Boston" and competitor comparisons.
  • Weekly automated insight posts triggered by market movement, scarcity, and competitor pricing events.
  • Public market pulse snapshots with private unlock CTAs for territory rights.
  • Referral flywheel: every claimed territory gets branded market reports that point prospects back to Ziplytica.
  • Partner distribution: co-branded broker playbooks and lender workflows tied to ZIP-level pages.